Toll Group unveils refreshed brand positioning and new brand campaign ‘Curiosity in Motion’

Toll Group today unveiled a refreshed brand direction including a new brand campaign, Curiosity in Motion, which captures how the company delivers value for businesses in an era of disruption and rapid chain in supply chains.

Toll Chief Corporate Affairs & Marketing Officer, Ms Zed Ivankovic, said the new brand positioning and campaigns are a fresh, bold expression of how Toll makes an impact for businesses.

“Throughout Toll’s 130-year history, curiosity has been at the heart of our brand and the way we work,” Ms Ivankovic said.

“Our new brand and campaign highlights how we at Toll push beyond the status quo to find new and better ways to deliver value for our customers.”

Informed by both external and internal research, the campaign creative ‘Think outside the box’ centers on how Toll makes an impact for customers in an era of change and disruption. The three creative variations show how Toll is creating solutions across three big supply chain areas: fast eCommerce logistics, supply chain visibility, and simplifying complex shipping.

“At Toll, we know our brand and we understand the power of great ideas and creativity in the ever changing supply chain sector. With our new brand identity and campaign, our people play a starring role, bringing their curiosity and spirit of progress to life with curiosity in motion,” Ms Ivankovic said.

The campaign will run across social media in markets covering Australia, Asia, and Europe.

The brand refresh and campaign will support brand awareness and repositioning as Toll expands across Australia, Asia and the US markets with A$1.2 billion of investments planned over the next four years.

For more information, visit: www.curiosity.tollgroup.com